Charlottesville travel agents aren’t unique - just like every other business owner, they’re trying to get their arms around Web 2.0 to capture an ever important channel to grow their business.
Unfortunately, most traditional marketers and small business owners think that building a pretty website with picture, some product information and a contact form will suffice. I wish it were that easy.
This ain’t 1994!
Today, any truly robust attempt to capture an online audience requires significant planning, time, and know-how. Just like anything else, if you’re not willing to understand how it works, then you might as well not participate in Web 2.0
You can’t do this half-way!!
In 1994, a website was something new, exciting and really cool to put on your business card. Today is a necessary evil that defines your brand and get stop customers in their tracks (if they can find your site).
If your serious, here are some of the Web 2.0 Tools every business should now be using to attract, engage, and retain customers online (this includes Charlottesville Travel Agents too!)
- a Blog - such as Wordpress, Blogger, Weebly, etc
- Digg
- Delicious
- StumblUpon
- Google Reader, Analytics, Subscribe, Webmaster Tools, Adwords, Maps, Local & more
- YouTube
- Friendfeed
- oh, and maybe an actual website, if needed …
These are the minimum requirements to consider yourself a professional business participant in the Web 2.0 community.
How do you score?
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