For travelers seeking the advice of a Charlottesville travel agent, I wonder if they prefer a travel specialist or a generalist? For example, are retired folks really interested in Spring Break specials to Cancun? Do UVA students find the Disney Cruise packages terribly appealing?
It begs the question, as a Charlottesville travel agent do you consider yourself a specialist or a generalist and how does your strategy & marketing reflect that position?
The travel industry can be an overwhelming mess to get your arms around as a business owner, especially with the constant barrage of special deals in the pipeline from major travel institutions. Segmenting your market and identifying the most attractive and profitable niches is a challenge, yet a necessity to identify with your market to truly differentiate your travel agency from the competition.
Take some time to review your strategy, marketing, and sales pitch. What’s your position in the market - specialist or generalist?
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